An MBA grad with a background in Corporate Communications & Marketing, Archana Avinash chose her passion over her high paying daily job in 2011. Having been raised in the Middle East & being there for quite a period of her life, Archana is very inspired by everything that is Middle Eastern. Crystal Healing happened by accident and since then life has changed for Archana. A tarot card reader & an angel therapist, Archana has always had a huge interest in metaphysics, sacred geometry, and mythology. Strings & Beads clearly illustrates Archana’s passion for crystals, silver, and all things mystical. She is also  certified crystal healer who travels far & wide to get her gemstones & supports other small artisans who are into fair trade business practices. 

A bit about Strings & Beads.

Strings & Beads is a conscious lifestyle brand that marries crystal healing and gorgeous jewelry to help create balance and fulfillment in everyday life. Through the healing powers of gemstones and crystals, each Strings & Beads piece is mindfully crafted to help you break through barriers, achieve clarity, and manifest miracles. This all might sound a bit woo-woo to you? Think again. Archana Avinash, Founder of S&B, has spent an entire decade studying the energetic properties of these earthy gemstones, tapping into their uniquely specific vibrations to create bracelets, necklaces, and pendants worn by everyone from actors to politicians to musicians & more. They’ve become a staple on wish lists worldwide for one simple reason: they’re the real deal.

What will you be bringing to the By Hand From The Heart Coimbatore Edition?

I am personally looking forward to being part of the By Hand show in Coimbatore as it has been my second home for the last 10 years, ever since my parents moved back to India in 2008. And this will be my first appearance in this beautiful city showcasing my conscious healing range of Jewelry.

The thing that sets us apart in the markets is that I consciously make a choice to work closely with Intentions and crystals that support the intention, more than just any random stone. So, we will be having some amazing range of intentional bracelets, Evil eye Jewelry, Gemstone Chokers, Cleansing Salts & our mantra cuff bangles.

What is crystal healing, in a nutshell?

Crystal healing stems from the concept of utilizing crystals as a tool to help you become more grounded and connected to the earth. Since crystals are grown from the earth, when they are placed on the body, they help you to breathe deeper and to become more relaxed and centered. When you are relaxed, calm and thinking clear, you are able to make better decisions and life becomes easier.

The energy of the earth is very grounding. Placing your bare feet in the grass or your back against the solid foundation of a tree just feels good. You feel nurtured. The same is true when you place crystals on your bod: you feel nurtured and good. And to feel is to heal.

How to get results with Crystal Healing Jewelry?

At Strings & Beads, our crystals represent an opportunity to enhance your energy, and manifest positive intentions. Crystals are tools that you can use to help you make the changes that you need to make for a better life. As tools, crystals can’t work unless you work with them. If you expect your crystal to do all the work, you can expect to be disappointed. But if you are willing to invest your own energy in the process, the capacity for your crystallized transformation is boundless. To take advantage of your crystal opportunity, follow these easy steps to make the most out of your jewelry.

You can’t expect your crystals to magically transform your life overnight – it’s not magic. They require time and dedication. A crystal’s energy vibrates with properties that are uniquely suited to connect with our own energy and intention. These properties can cleanse, align and even uplift our energy field. So while some crystals may bring peace of mind, others will stimulate drive. Once you have determined what energy you need to bring into your life, you can pick the crystal with the energy to match.

Here is a list of my favorite tips to getting the most of your healing crystal jewelry:

Cleanse Your Healing Crystal Jewelry Regularly

Cleansing your crystal jewelry is an important step because it purifies the crystal of any energies it may have picked up throughout the day, and assures that you are working from a clean energetic slate. To cleanse your jewelry, you can smudge it with the smoke of burning sage or palo santo (Native American Herbs-will be available at the show) place under the sun or moon for at least four hours, bury it in soil for several hours.

Give It a Job

Set an intention for what you would like accomplish with your healing crystal jewelry. We call this giving your crystal a job. Everyone – including a crystal – is more productive when they have a sense of direction. Giving your jewelry a job infuses it with the energy of what you want it to help you with, so it can send that intention out into the universe. This practice is also beneficial in that it helps you to reaffirm what progress you would like to make in your life. Remember, this is a journey that you and your crystals are going on together.

It’s All About Consistency

With the exception of the shower and when you go to sleep, wear your crystal jewelry consistently for a period of time – 10 days, 21 days or, my personal favorite, 41 days. This period of time solidifies the energetic bond between you and your crystals, and the purpose of your work together. True change requires consistency. In programming your crystal with the energy of your intention, you are also programming your mind with positive affirmations. You are instilling beneficial behaviors, and phasing out the negative thought patterns that were holding you back in life. Forgetting to wear it for even one day breaks this cycle. If you skip a day, we recommend starting the process over, so that you can program your healing crystal jewelry constantly for the full 41 days. This attention to conviction will elevate your personal power and open you up to recognize and take advantage of the new opportunities that the universe sends your way.

Keep Track of Your Journey

Document what’s happening so you can go back and look at the progress you’ve made. The ups and downs, and everything in between. Sometimes things we see as a negative at the time actually open us up to new opportunities and breakthroughs down the road. Keep a mindfulness journal of your experience. If you’re not someone who likes to write it down, keep audio recordings! Choose whatever medium feels right for you.

You are the Magic

Like any new program, it takes time and consistency to get results. Working with your crystal jewelry is no different. But the magic is not the crystal; it’s you. It’s not doing the work, you’re doing the work. You have the power to reclaim your life and make choices to move you in the direction that you want to go in. The crystals are allies on your journey. Tools to help you get to where you want to go.

Meet the Maker at By Hand From The Heart: MAKERS MARKET – 22nd Edition
Date: Friday – Saturday, 2nd – 3rd February, 2018
Time: 10:00 a.m – 8:00 p.m

Venue: Jenneys Residency – Ruby Hall & Art Houz Gallery
Address: 2/2, Avinashi Road, Coimbatore, Tamil Nadu 641014. India.

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